Virgin Atlantic has launched a website aimed at creating an online community of passionate travellers.
The site, vtravelled.com, features a series of widgets aimed at convincing travellers to contribute ideas and reviews to the site, including guidance on how other travellers’ experiences match their own, and Google Maps mashups.
It also features guides on hundreds of cities, beaches, ski resorts and national parks, as well as attempting to make it easy to create, plan and share travel ideas.
Steve Ridgway, chief executive of Virgin Atlantic, said: “vtravelled is a unique proposition for travellers who want to celebrate and share their travel experiences with like minded people.
"We knew we could fill a large gap in the market by creating a community which shared and discussed travel positively and creatively.
“vtravelled celebrates travel and creates a world in which we can be motivated to choose our next holiday destination through other people’s eyes. It also shows that Virgin Atlantic, with the help of a knowledgeable community, is determined to take social media and travel to a new dimension.”
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