BA calls for reduced GDS fares

Friday, October 02, 2009

Martin Ferguson


British Airways will insist companies distributing its air fares to travel agents reduce their prices when deals are renewed next year.

The airline’s distribution three-year deals with Sabre, Amadeus and Travelport – owner of Worldspan and Galileo – expire in April.

The companies charge BA to distribute its fares on booking systems used by travel agents to service clients.

BA’s director of sales UK, Richard Tams, said he would be asking the trade to call on the GDS companies to slash their prices.

“We are very clear about this issue,” said Tams. "We are losing money while the GDSs are making profit margins of up to 30%. We will be putting pressure on them to make significant cost reduction as the present situation cannot be sustained.

“We’ll also be asking our TMC partners to call on these companies to reduce costs.”
Tams said the GDS companies were making more money than any other sector within the travel industry and insisted current deals were no longer acceptable.

He said the issue was part of BA chief executive Willie Walsh’s assertion that a paradigm shift was taking place in the airline sector.

Matthew Hall, Travelport’s vice-president for airline services in Europe, Middle East and Africa, said his company was ready to negotiate.

“Travelport has a strong track record of successfully reaching competitive content agreements with the vast majority of leading European airlines,” he said.

“For now, Galileo and Worldspan-connected travel agents continue to have access to BA’s full published content through our current global agreement and when we start our dialogue with BA about renewing this deal next year, we remain committed to reaching a mutually beneficial agreement that will continue to deliver rich, aggregated content to our travel agency customers on a long term, competitive basis.” 
 


Comment on this Story


2  Responses to this Story

1.  Posted by Mike Platt, On 04/10/2009 17:30

This had to happen. In fact it already started in Germany some time ago.
I cannot understand the GDS. Every other part of the supply chain has adapted to the new model except them. For example legacy airlines have changed their prices to cost plus in order to compete with no frills carriers. TMCs have changed their pricing to management fee and cost plus. In the meantime the GDS seem to have done very little and now the pigeons have come home to roost.
They do not seem to have worked out a new price/product model like everyone else. You cannot simply keep on charging mega prices belonging to a different era because you are afraid of potential profit dilution. They need a different angle but they seem to have sat on their hands.
I do not blame BA in the least for getting tough. My only suprise is that they have been so patient. At least they will (probably) not be so agressively selfish as Lufthansa but they will force change now all their contracts are upfor review. They will not back away from this opportunity now and nor should they.
So good luck BA and wake up GDS to the new marketplace. You are needed.....but not that much.


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2.  Posted by Dirk Nueckles, On 02/10/2009 13:35

Same time I can ask the airline to lower their fares, because I want to make more money and they make profit with my tickets.

Airlines seem to have no idea which value GDSs create. This might be a mistake


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