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Monday, November 16, 2009
Rupert Murray
Expedia Affiliate Network and Nokia have announced the integration of Expedia’s hotel booking functionality with Nokia’s Ovi Maps mapping and navigation technology.
All of Expedia’s hotels will be viewable on Ovi Maps, and allow users to click on them to view details, availability, prices and customer review scores.
At the moment users will have to book over the phone but a click-to-book functionality is also planned to become available enabling users to view live availability and prices and book directly from handsets.
EAN Worldwide president Henrik Kjellberg said: “This is a landmark partnership representing a move into the mobile space.
“This represents the coming together of two experts in their field to develop a programme that will truly benefit consumers as well as create incremental revenue stream for both parties.”
Robert Rogers, senior product manager for social location at Nokia said: “Travel and mobile services go hand in hand.
"The hotel booking service we have developed with Expedia Affiliate Network complements the growing ecosystem of services Nokia already offers its users.
The fact that the service will be available on both the mobile device and the desktop computer means interaction can be had with the user at various points of the travel lifecycle, not just at the time of booking.”
• Expedia signs hotel deal with The AA (11 Sep 2009)
• Expedia enters venture with Guardian.co.uk (3 Aug 2009)
• 'Agents flock to sell Expedia' (5 Mar 2009)
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