Benidorm has out sold Paris, Rome and Venice for short breaks over Valentine’s weekend, according to figures from TravelRepublic.co.uk.
The online travel agent said sales of February 14 trips have soared by 55% compared to this time last year, and the Spanish beach resort is the biggest winner.
Managing director Paul Furner said: “We’re totally gobsmacked by the fact that Benidorm has come out on top as the destination of choice for the Valentine’s weekend this year.
“Demand has also been really strong for short, romantic city breaks, with Rome, Prague, Paris and Amsterdam following hot on Benidorm’s heels.”
Benidorm is not the only surprising Spanish resort to feature on the top 10 list of Valentine destinations, with Torremolinos appearing at number seven.
Furner added: “We have some fantastic deals to the likes of Paris and Rome but things can get pretty expensive while you’re there.
"You can understand why an off-peak trip to a fun resort town would certainly have an appeal for the more budget conscious couple.”
The Valentine’s top 10
Benidorm
Rome
Prague
Paris
Amsterdam
New York
Torremolinos
Dublin
Budapest
Venice