Travelsupermarket.com has signed up isango! to be its tours and activities partner.

This will offer Travelsupermarket customers a range of in-destination experiences. It is a relatively new addition to the travel meta-search industry and will sit alongside travelsupermarket.com’s flight, car, and room-only searches.

Isango! offers 12,000 activity products in 60 countries worldwide.

Bob Atkinson, business development manager at travelsupermarket.com, said: “This new partnership represents our commitment to an end-to-end customer service offering that provides, not only value for money, but breadth, relevance and inspiration.

"Isango! was the obvious partner given their product range and market leadership – but also their interest in working with us on the strategic marketing of ‘reasons to travel’ and using this as a spring board for other product sales.”

Jessica Butcher, head of partnerships at isango!, said: “We’re very excited to be working with travelsupermarket, one of the leading travel brands in the UK and one that’s not only forged the way but continues to lead the pack in travel meta-search. 

"We look forward to working closely with them to maximise the partnership by offering product-relevance and inspirational content-value to the travelsupermarket.com audience.”

• Q&A with isango!'s Daniele Beccari (29 Aug 2007)