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Monday, June 15, 2009
Rupert Murray
Holiday Extras claims it can boost sales and revenue for agents if they sign up to its integration scheme.
The company’s research shows 40% of travellers flying from the UK will look to book either airport parking or an airport hotel product.
It sees this as an opportunity for agents to market such products to its customers. The technology makes it is possible to include searches for Holiday Extras' products within the core booking process.
Head of sales David Stratton said: "Holiday Extras integration is a simple and effective way in which agents can earn extra commission with very little fuss.
"We have already run trials with several companies and seen excellent results in terms of conversion levels.
"The system is far more successful than simply posting a small link on websites and in customer emails, which rely on the customers to click on the links.
“Instead, by offering the relevant product at the relevant time, conversion rates have shown significant growth.
“This has been the case both on customer websites and agent sites prompting the agent to offer our products."
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