Oban looks at global search methods

Friday, June 27, 2008

Kay McLellan


Oban Multilingual has released a preview of its Face of Global Search competition results, revealing how people search online for their holidays.

 

Just over a month into gathering information, the competition, in partnership with EyeForTravel, has had entrants from over 40 countries, many of whom say they search online in languages other than English. Languages named included Spanish, French, Chinese, Danish, and Dutch amongst others.

 

The Face of Global Search site presents users with a flash game where, to get to the next level, they must answer a question on how they search online. The Oban team is also heading out to talk to people with camcorder in hand to ask about their online travel searches, with video responses to be posted soon, furthering the competition’s goal of putting a human face on global search.

 

The entrants have shown a diverse range of travel destinations. While one in ten are off to Spain on their next holiday, China has also proved popular.

 

Google has also come out top as the website people go to for travel advice, the multilingual search agency said, with TripAdvisor second and Alibabuy third.

 

The competition runs until July 23, with results of the survey out in August. Those who complete the game go into the draw to win £250 of travel vouchers, while those that don’t finish will still get the chance to win a second and third prize of £150 and £100 in travel vouchers.



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