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Tourist Board


Finalists:
Canadian Tourism Commission, Dubai Tourism Commerce, Jamaica Tourist Board, Spanish Tourist Office, Tourism Australia 

Winner: Barbados Tourist Board

 

Reasons:          Creative initiatives such as VIP cards for shoulder seasons & kids sports clubs which stimulate the family market. Barbados has done a lot of work with a small budget. It also offer the most comprehensive agent roadshow programme covering the whole country. A good online training academy and in terms of value per pound spent, Barbados does better than any other. Barbados also doesn’t rely on activity on the back of their partner suppliers.

 

Supplier Sales Team

 

Finalists:
Complete Cruise Solution, Royal Caribbean International, Sandals, Thomas Cook, Virgin Atlantic

Winner: Superbreak

 

Reasons:          Comprehensive communication plan including a high frequency of face-to-face training. A high level of problem resolution with good business development initiatives. The team are empowered to solve problems with a strong support for all trade events. Very visible in the trade and interact with agents in a fun and memorable way. Demonstrated extremely high call conversion rates.

 

Training Programme


Finalists:
Disney Destinations International, Dubai Tourism Commerce, Complete Cruise Solution, Royal Caribbean International, Sandals

 

Reasons:          Genuinely training agents on a broad level of destination content and product – not just their own products! Extensive resource – can become an expert in lots of destinations – not just one product / company. Lots of face-to-face training with real rewards. Clear steps demonstrating levels of achievement with a very impressive academy for agents.

Winner:Kuoni 

 

Trade Facing Website

 

Finalists:
Complete Cruise Solution, Gold Medal Travel, Holiday Extras, Kuoni, Superbreak

Winner: Royal Caribbean International

 

Reasons:          Breadth of functionality the website makes a complex product easy for agents to use. You can chase all of your bookings and conduct the admin online. Things like online check-in enable customers to have a better experience which helps the agent. It offers specific trade features not just a dumbed down version of the consumer site. It helps new-to-cruise agents get familiar with the cruising market.

 

Trade Marketing Programme

 

Finalists: 
BMI, Ocean Village, Royal Caribbean International, Somewhere2stay
Complete Cruise Solution – Highly Commended

 Keith Prowse Attraction Tickets - Winner

           

Reasons:          Topical campaign around a popular TV show and west end theatre show (Joseph). The campaign had a wide appeal that was easy to get involved in. The campaign had a good response rate that carried through to taking agents to see the show and developed contacts directly.

 

Pack your bags I

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Domestic Operator


Finalists:      
Butlins, Hoseasons, Superbreak Mini Holidays

Winner: Haven

 

Reasons:          Extremely trade friendly reflected in their sites. Varity of products and innovative in how they market. Very soundly aware and leading the way with social environments projects.

 

Short-Haul Operator

 

Finalists:
Argo Holidays, Cadogan Holidays, First Choice, Keycamp Holidays, Thomas Cook

Cosmos – Winner

 


Reasons:          With a committed approach to the trade, Cosmos have yet again demonstrated it has the product range and serve approach that makes it stand out. Embracing new technology to market the brand with a strong trade presence across the agent community.

 

Long-Haul Operator

 

Finalists:
Collette Worldwide, First Choice, Gold Medal Travel, Kuoni, Somak Holidays

Winner: Virgin Holidays

 

Reasons:          Demonstrated a proactive approach to working much closer with the trade in the last 12 months. Great interfacing with agents and excellent corporate social responsibility. Virgin are very much at home in the countries in which it operates offering innovative product development to ensure there is something to keep customers coming back for more.

 

 

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Specialist Operator

 

Finalists

Caribtours - Winner

Collette Worldwide

Cosmos

Holiday Options

The Gambia Experience

 

Reasons:          Showing real focus to the area in which it operates. Demonstrating close working relationships with the trade with high levels of support, training and customer service. Caribtours are a specialist operator whose business has continued to grow over the last 12 months.

 

Active & Adventure Operator

 

Finalists

APT Touring

Explore - Winner

Hoseasons

Neilson Active Holidays 

Uplands Escapes

           

Reasons:          Meeting demands of this market across the spectrum of active and adventure. Experiential and holistic holidays are offered in all areas of the criteria. Significantly improved their pro activeness with the trade over the last 12 months.

 

Weddings & Honeymoons Operator

 

Finalists
Argo Holidays

Kuoni - Winner

Olympic

Thomas Cook

First Choice

Virgin Holidays

 

Reasons:          A dedication to detail that ensured a confidence in making them the weddings and honeymoons operator. In a tightly competitive group Kuoni squeezed ahead to win with their training and agent support in general.

 

Home from home

 


Accommodation Only

Finalists
Hotel Connect - Winner

Holiday Brokers

Gold Medal Travel

Med Hotels

Seligo

 

Reasons:          In a very competitive market Hotel Connect stood out with its innovative approach including sms messenger, holding rooms and inspirational hubs. Its passion for the business could be clearly seen in all that it does.

 

Leisure Hotel / Chain


Finalists

Iberostar

Novotel - Winner

RIU Hotels & Resorts

 

Reasons:          Judges were impressed at its commitment to the trade and many new initiatives to serve the leisure marketing particularly for the family markets.

 

Luxury Leisure Hotel / Chain


Finalists

Jumeirah Hotels & Resorts

 

Hyatt Hotels & Resorts - Winner

Sani Resorts

Sandals

 

Reasons:          Excellent levels of innovation coupled with strong trade support. Enhanced modern technology to make a real difference to their customers stay.

 

SCREAM IF YOU’RE GREEN – sponsored by Hertz

 

Finalists
Explore

First Choice – Highly Commended

Upland Escapes - Winner

Virgin Holidays

 

Reasons:          Upland Escapes involve its customers even giving where customers should shop encouraging good customer engagement and feedback. It has responsibility built into its entire ethos measuring how many people travel by train.

 

Occidental Hotels & Resorts


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